Massi comes from a family of artists and beauticians, learning beauty services in salons since she was a young child in Iran.
At age 7, Massi's mother taught her the Persian art of threading, hair design, and hand-made wigs in her mother's salon. By age 12, Massi used these skills professionally in addition to freehand hair cutting. By 14, she worked at various salons and provided her own bridal hair and makeup packages. In 1991, she formalized over 10 years of cosmetology experience with a license and opened her own salon. Massi added various specialty makeup certifications in Dubai, UAE and Turkey in addition to a Novalash® Extension certification.
Since coming to the United States in 2010, she has made it a practice to stay up-to-date on the latest high-end products and techniques.